The printing cost of the branded trailer wrap is also being donated by Navistar and Rush Truck Centers.
Debuting this Sunday October 18th at the annual “GiGiFest” Family Fest in Hoffman Estates, the branded trailer will be hauled by a one-of-a-kind tractor truck, also owned by NRS, which was specifically designed to raise awareness for individuals with Down syndrome.
The debut also coincides with Down Syndrome Awareness Month
which GiGi’s Playhouse and its families & supporters refer to as Down Syndrome ACCEPTANCE MONTH. NRS anticipates that the trailer could be driven as much as 500-1,000 miles per week for GiGi’s events, campaigns and other company projects. GiGiFest hosts 1,000 guests including families, volunteers, donors, and more.
“For years I dreamed of this opportunity,” says GiGi’s Playhouse
founder and “Chief Belief Officer” Nancy Gianni. “A rolling billboard
with our children’s faces is yet another achievement in the journey
toward global acceptance. GiGi’s Playhouse primarily helps people with
Down syndrome through free programs, but we stand for people of all
differences. Being different is one moment away, and everyone deserves
acceptance, dignity and opportunity. Joe Barton and NRS, along with
Navistar and Rusk Truck Centers, recognize the importance of helping
others who need a little more help and they really stepped up. The
belief, hope and confidence that will be created from this awesome
trailer will be immeasurable. We hope it helps us meet new families,
and change more perceptions along the way.”
Trailer Door Design NRS owner Joe Barton and his wife Deanna envisioned “cause trucks” some time ago and chose Down syndrome and Breast Cancer as their first two projects. Each truck was carefully designed and painted in cause colors.
“We wanted to give back, and when we read about how GiGi’s Playhouse
helps families through its many locations, free programs, and
unconditional acceptance for everyone, it was a no-brainer. We can’t
wait to bring the truck to all of GiGi’s events, conferences and
locations. We love seeing the kid’s faces light up when the see the
trailer and all of our employees are pleased to partner with an
organization that is driving real change like GiGi’s."
GiGiFest takes place at GiGi’s Playhouse National Achievement Center, located at 2350 West Higgins Road in Hoffman Estates, from 12PM-3PM on Sunday October 18th. In addition to revealing the truck design, event activities will include:
- pumpkin painting
- Chicago Fire soccer clinics
- bounce houses
- a petting zoo
- gelato samples
- Playhouse tours
- and the annual debut of GiGi’s awareness calendar featuring Playhouse participants – who will strut their stuff on the red carpet on Sunday.
There is no charge to attending GiGiFest, and the event is open to people of all abilities.